The Story Behind The Motto

In 2002, Jill Ammann founded In The Irons Equestrian Center, a training facility dedicated to teaching junior riders the fundamentals of dressage. Over the last handful of years, Jill's students have earned numerous successes, from USEF Regional Awards, USDF Champion and Reserve Champion All-Breed and Arabian Horse Association Awards, including Legion of Honor awards, to National Championships and Reserve Championships at the prestigious Arabian Youth Nationals, and a contingent of riders earning numerous top ten placings. Most recently, she coached one of her students to earning their USDF Bronze Medal aboard In The Irons' own, R Sparks Afire.
Jill's Adult Amateur students have also brought home great successes. The USDF, Arabian Horse Association, and American Quarter Horse Association have all bestowed honors on this small group.  Jill coached Jennifer Delmer and trained Jennifer’s American Quarter Horse through earning AQHA Register of Merit and Superior Event Horse awards in dressage, as well as recognition as National High Point Champion for AQHA at first level. Jennifer was the 2015 recipient of the Carol Lavell Gifted memorial fund grant for Region 9 of USDF. Jill has been an integral part of the Alamo Dressage Association for over a decade, serving as a board member and donating her time and facility for numerous events sponsored by the club.  She has also fostered support for ADA among the riders she coaches.  In the Irons Equestrian Center is a multiple year gold sponsor of the Alamo Dressage Association.
San Antonio, TX's equestrian community is ever-growing. The dressage and hunter/jumper circuits are becoming bigger than ever before! Despite this growing popularity, the majority of local tack shops cater to western style riding. In 2015, Jill brought her idea to life and launched In The Irons Tack, exclusively dedicated to quality English riding merchandise. The concept started off as a boutique style shop located within her equestrian center to service her students and tenants. Jill then evolved her concept into a mobile retail strategy where she created a boutique on wheels that travels to the Dressage and Hunter/Jumper competitions around the state.